Choosing the right marketing agency for your business

The concept of outsourcing is derived from the terms “outside resourcing” – the practice of transferring a portion of work to another company, rather than completing it internally.

Amongst the benefits of outsourcing are cutting costs and saving company funds, as well as the ability to have tasks completed in less time, and get products to market faster. Your workforce becomes more flexible and you have access to specific skills when you need them.

“On the surface, it may appear that outsourcing an entire function such as marketing may be an expensive exercise”, notes Marketing Vision Captured (MVC) CEO, Thomas Brown. “However, on closer analysis, what you will actually be gaining is the services of experienced professionals who can handle your marketing needs, without stretching your current team. You will be giving yourself access to an entire marketing team, rather than trying to have one staff member handle the function on their own, which could result in slow delivery and lacklustre performance.” Research shows that the average cost of hiring an entry level or seasoned marketing executive is substantially higher than hiring a marketing agency.

When it comes to entrusting critical functions to a third party, there are a range of boxes your partner of choice should tick, starting with their expertise and experience. Has the vendor provided similar services in the past, and can they illustrate positive results? It’s preferable to choose a company who has relevant experience, so that you don’t have to do excessive amounts of education and training beforehand, to get your partner up to speed.

Result reporting is an essential deliverable of any outsourced agency. Performance transparency allows the outsourcer to evaluate outcomes and establish whether actions should be tweaked, enhanced or remain unchanged. Errors or unforeseen circumstances can be addressed immediately, and potential negative consequences can be avoided or nipped in the bud. Therefore, check with the agencies that you’re considering partnering with, what metrics they use; whether their system is live and if you, as the client, are able to access the necessary details when and where you need to.

An add-on benefit to working with a third party agency, is the host of side-line services you may be able to make use of, and eliminate the need for using multiple suppliers. In addition to retail and corporate marketing solutions, MVC is able to take care of a variety of vertical services, in order to streamline their client’s workload. Partnering with MVC provides you with access to cutting edge in-store marketing solutions, brand activations, field marketing and marketing management – all of which are project managed with finesse and professionalism – as well as offering research and logistics services; design and production of all marketing collateral; and exceptional staff augmentation services. Having a multitude of critical functions handled by one trusted and reliable provider makes sense both financially and logistically.

By outsourcing services which others are able to perform with more targeted results assists your company to maintain your nimble functioning, maximise your expenditure and avail your company of professional expertise to take advantage of functions which are outside of your company’s core competencies.

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